14th Jun, 2023 13:00
Imperial War Museum | Duxford, Cambridgeshire
1948 Ford V8 Custom
Entered from the Guinness Collection
Sold for £12,094
(including buyers premium)
Registration No: EU Registration
Chassis No: 98BAF141013
MOT: Exempt
- Purchased new by Rupert Guinness, 2nd Earl of Iveagh, and retained in the Guinness family ever since
- Right-hand-drive example, supplied new by Autocars of Ireland
- Finished in Feather Grey with Brown interior upholstery
- Offered directly from the Guinness Collection
As automobile production resumed after World War II, offerings were generally limited to existing pre-war designs, but by 1949, the American Big Three had fresh, innovative concepts on sale. Ford was first, showing all-new 1949 models from the 8th of June 1948, with production beginning later in 1948. They were deemed as un-Ford-like as anything the public had ever seen! The 'shoe-box' was slab-sided and streamlined, with the company proudly announced that the New York Fashion Academy had judged the Ford the “Fashion Car of the Year.” Today, the ‘1949 Ford’ is widely and justifiably credited as a clean, crisp American design classic, and one of the most famous U.S. automobiles ever produced.
This V8 Custom was manufactured new in 1948 and supplied new in right-hand drive form to Ireland, being registered new to the supplying dealer, Autocars of Ireland of Dublin, on the 20th of March 1948. Purchased new by Rupert Guinness, 2nd Earl of Iveagh, the Ford has been retained in the Guinness family ever since, registered to several different members of the family. Finished in Feather Grey with Brown interior upholstery, the Ford features a 255cu inch flathead V8 allied to a three-speed manual, column change transmission. Displayed in The Museum of Irish Transport for several years, the Ford shows a recorded mileage of 35,362 miles which is unwarranted but believed correct. Accompanied by a copy of the original buff log book, the original document is anticipated to be sent from Ireland in time for sale. The Ford is still Irish registered and has not been NOVA declared. An interesting offering being direct from the Guinness Collection and in the family’s ownership from new.
For more information, please contact:
Paul Cheetham
paul.cheetham@handh.co.uk
07538 667452
Auction: Imperial War Museum | Duxford, Cambridgeshire, 14th Jun, 2023
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