21st Sep, 2011 15:00

Imperial War Museum Duxford

 
Lot 46
 

1930 Packard 740 Custom Eight Roadster

Estimated at £120,000 - £160,000

Lot details
Registration No: EU-Reg
Chassis No: See Text
Mot Expiry: None

By the end of the 1920s, Packard had arguably become the last word in American automotive fashion. Outselling rival Cadillac by three to one, its distinctive tombstone grilles graced the drives of many a business tycoon, film star and politician. Yet behind the glitz Packards remained machines of real substance, the marque recording a whole host of US car industry firsts including: the steering wheel, H-pattern gearshift, V12 engine, thermostatic engine cooling, four-wheel brakes, hypoid rear axle, air conditioning, automatic overdrive, and torsion bar-suspension. Responsible for maintaining the Detroit firm's preeminent position, the Seventh Series Packards were introduced on August 20th 1929. Visually distinguished by a more voluptuous wing line which better matched the era's prevailing Art Deco sensibility not to mention a thermostatically controlled radiator grille and subtle lighting changes, the newcomers were engineered to the same exacting standards as their predecessors.

Boasting an imposing 140.5-inch wheelbase, the Custom Eight range was powered by a 385 cu in (6.3 litre) 106hp straight-eight engine allied to four-speed manual transmission. Riding on supple leaf-sprung suspension and benefiting from four-wheel assisted mechanical drum brakes, the Model 740 allied authoritative performance to impressive refinement. Featuring a redesigned water pump and twin fan belts for improved cooling not to mention a more efficient Bijur chassis lubrication system that via its 'Pull Daily' dash control was reputed to do the work of '43 men with 43 oil cans', the Custom Eight could be had with a wide variety of open and closed coachwork. Sporting a fold-flat windscreen, retractable rumble seat, golfer's locker, high belt / low roof line, twin-blade bumpers and dual side-mounted spare wheels, the Model 740 Roadster was wonderfully rakish. Lighter and more self-indulgent than its siblings, the 2/4-seater was priced at an equally luxurious $3,190. However, even Packard could not escape the effects of The Great Depression with production totalling 28,386 cars in 1930 (some 40 percent down on previous years).

Finished in Two-Tone Red with Red upholstery and a fawn hood, this particular left-hand drive example - serial number 182119 - has formed part of the Valencia Collection for several years. Extensively refurbished from the chassis upwards by the vendor's own in-house team of restorers, it remains highly presentable. A true rival to the Rolls-Royce Phantom II and Hispano-Suiza H6B and in some ways their superior, this stunning Packard 740 Custom Eight Roadster is offered for sale with numerous restoration photographs and sundry paperwork including a Spanish Inspeccion Tecnica de Vehiculos document valid until January 2016.
 

Auction: Imperial War Museum Duxford, 21st Sep, 2011

View all lots in this sale

All successful bids must be paid in full by midday the day after the auction at the latest.

You can collect your new pride and joy from our venue until 1pm the day following the sale or our partners are on hand to help arrange safe transportation:

               

Do you have an item to sell?

If so, contact one of our friendly specialists for your free valuation by completing the form below and someone will get back to you as quickly as possible.

If you prefer to speak to humans, don't hesitate to call our office on +44 (0)1925 210035

Contact Us Today!

 

Images

Drag and drop .jpg images here to upload, or click here to select images.


Strong sales at Millbrook round off a successful 2025 for H&H Classics
H&H Classics finishes 2025 in style with final auction of the year
Homegrown entries set high benchmark at upcoming Millbrook auction
Historic motorsport entries make tracks to Millbrook auction
H&H continues 2025’s impressively high sales rate at its final motorcycle auction of the year
Barry Sheene’s race bike among amazing entries for H&H’s motorbike and scooter auction
Fantastic results and strong performance for H&H’s largest ever Buxton auction
Trio of Harley-Davidsons and iconic ‘Captain America’ chopper to star at H&H Classics auction
‘Reassuringly desirable’ scooters going under the hammer with H&H Classics
H&H reveals full lot list for its largest ever Buxton auction
First entries for H&H’s October motorcycle auction highlight impressive standard
British, German and American classics from one collection heading to auction
One-owner icons and low mileage survivors among early entries for H&H’s Buxton auction
Mercedes-Benz 300SL Roadster achieves over £750k
Exquisite line up for H&H’s first ever Kelham Hall auction
Low-mileage Jaguar with royal connection heads to auction
Hammer time for iconic piece of 1960s movie history
Motor City icons bring American thunder to Kelham Hall auction
Competition eligible 1937 Aston Martin ‘Team Car’ Evocation takes to auction’s starting grid
Special opportunity to own highly desirable late-production 300SL Roadster
Continental classics shine at H&H’s Buxton auction
Motoring milestones set for H&H’s July Buxton auction
Charity auction for century-old pioneering hybrid car
Immaculate concours Jaguars among prized lots at H&H Classics’ Buxton auction
High demand from classic motorcycle and vintage scooter enthusiasts at H&H auction •	More than 210 l
Historic, rare and celebrity motorbikes line up for H&H auction
British icons lead the way at H&H’s first ever Millbrook
Early entries set high bar for The Classic Motorcycle Auction
High society… rare, low mileage 1960 Mercedes-Benz with aristocratic pedigree up for auction
H&H’s inaugural Classics & Coffee is one to savour
Best of British classics from significant collection being auctioned at Millbrook
Jaguar MkII leads stand out results at Buxton auction
Historic motoring venue to host established classic car auction house
H&H’s Buxton auction boasts coveted classics to ‘peak’ the interest
Ten standout classics from one collection to be auctioned
Sir Elton John’s former Aston Martin among notable lots hammered away at Duxford auction
H&H’s first motorcycle auction of 2025 achieves impressive sales rate
Brough Superior’s among star lots heading to H&H Classics motorcycle and scooter auction
‘Unique’ Ferrari ‘Wide Body’ prances to Cambridgeshire auction
Rocket Man’s ride rocks up for auction
Rare opportunity to own popular TV presenter’s scooter
H&H Classics ‘Season Opener’ enjoys noteworthy results
Last bike ridden by Hairy Biker Dave Myers to be auctioned
Over 90 eye-catching lots head to auction in H&H’s ‘Season Opener’
New venue among H&H Classics’ 2025 auction dates
Over 1,100 classics worth more than £14 million sold by H&H Classics in 2024
H&H Classics rounds off 2024 with strong performance
Relive blockbuster TV show Rivals by owning a ‘racy’ classic