1974 Triumph Stag
Highly original, low mileage and low ownership

Registration No: TOV 109N
Chassis No: LD335470
MOT: Exempt

• Understood to have been in single lady ownership from 1974 until 2023, with just 57,000 recorded miles
• Desirable manual gearbox example with overdrive
• Recently benefited from a new mohair hood and refoamed original seat covers
• Offered with the original book pack with stamped service book

Introduced in June, 1970, the Triumph Stag was conceived as a luxury convertible touring car to rival the likes of the R107-series Mercedes-Benz SL. As such, it came equipped with electric windows, power-assisted rack-and-pinion steering, and servo-backed front disc and rear drum brakes as standard. Based around a two-door monocoque bodyshell (stylist Giovanni Michelotti had physically shortened a pre-production Triumph 2000 saloon in order to fashion the initial prototype), the newcomer featured all-round independent suspension (McPherson strut front and semi-trailing arm rear) and a well laid-out two-plus-two cabin. Neatly integrated, the substantial roll-over hoop that joined the B-pillars gained extra strength from a T-bar link to the windscreen frame. With some 145bhp and 167lb. ft. of torque on tap from its bespoke 2,997cc SOHC V8 engine, the model was reputedly capable of 120mph. Available with a choice of four-speed manual or three-speed automatic transmission, all but the earliest Stags benefited from both hard and soft-top roofs. Despite being in production for seven years, during which time 25,877 cars were made, a mere 9,500 or so are thought to have survived.

A well-presented and impressively correct example, this Stag has survived in remarkably original condition, having benefited from a genuine “one careful lady owner” from new until 2023. Built on August 18th, 1974, the Stag was despatched on September 12th to P. J. Bailey of Birmingham, and transferred to the selling dealer, the All Electric Garage of Harborne, painted New White, with the trim and hood in Black. The first owner (who appears as the registered keeper twice) bought it for shopping in the Tamworth area, but must have covered some distance, as it had received its 24,000-mile service by 1976, all early servicing done by Eric Bailey Car Sales in Ashby-de-la-Zouch. Nevertheless, the 57,000 miles on the odometer was said to be genuine when the Stag was sold in 2023, and from its condition, it’s believable. It is now on its third owner, the second (from 2023 to 2025) having been a friend of the first. Always garaged, the interior is all-original and it is believed the panels are, too. A new mohair hood was fitted in 2023 for £1,600, and the seats were reformed for £1,200 in 2025, retaining the original covers. It is supplied with original books including the handbook and stamped service book, a B.M.I.H.T. certificate, two sets of keys and the factory hardtop.

For more information, please contact:
Paul Cheetham
paul.cheetham@handh.co.uk
07538 667452