Football legend Kevin Keegan’s unique Harley-Davidson to be auctioned

02/06/2026

A Harley-Davidson owned by football legend Kevin Keegan is to be sold by H&H Classics in July
The 1990 motorbike is a unique tribute to his time at Newcastle United F.C.
Offered at no reserve, the Harley-Davidson wears a bespoke livery to celebrate Kevin Keegan’s time as a player with The Magpies
Auction house to donate some proceeds from the sale to Cancer Research UK

A one-off motorbike owned from new by one of the UK’s most famous football personalities – Kevin Keegan – is going under the hammer with H&H Classics.

The eye-catching 1990 Harley-Davidson Sportster, resplendent in a bespoke Newcastle United F.C. livery to celebrate his time as a player at the club, will be auctioned at the National Motorcycle Museum, Solihull, on Wednesday 22^nd July.

Offered at no reserve, the Harley-Davidson was commissioned by “King Kev”, who also managed The Magpies, and was bought from a Harley-Davidson dealership in the city. Keegan recently announced his stage four cancer diagnosis and as such, H&H Classics will be donating a percentage of the proceeds from the sale of the bike to Cancer Research UK.

Ian Cunningham, senior motorcycle specialist at H&H Classics, said: “This Kevin Keegan owned Harley-Davidson Sportster is a fantastic collector’s item and we’re honoured to be auctioning it.

“Kevin Keegan is one of the country’s most influential football figures and, of course, has very strong ties to Newcastle United, delivering them success as a player and a manager. We expect there will be a lot of interest in this very special Harley-Davidson.”

Considered a Newcastle United club legend, Kevin Keegan helped the club back into the top-flight before retiring as a player in 1984, returning eight years later to repeat the success as manager.

Aside from Newcastle United, Kevin Keegan won the Ballon d’Or in 1978 and 1979 as a player, was an England international and manger, plus enjoyed major success on the pitch with Hamburger SV and Liverpool F.C.

As for the motorbike, it was on public display at the Newcastle Breweries Museum for the early years of its life and following that was installed on a purpose-built plinth in Kevin’s office at home.

Ian added: “It’s not every day that a motorbike comes to market boasting such a rare convergence of motorcycling heritage, football history and celebrity ownership.”

All lots will be available to view in person at the National Motorcycle Museum, Solihull, from 1pm on Tuesday 21^st July and from 9am on Wednesday 22^nd July, while the sale then commences at 10am.

Anyone looking to bid on one of the lots can do so in person, online, by telephone or by leaving a commission bid, while for more details about any of the classic motorcycles or vintage scooters, visit www.handh.co.uk.

Notes
Established in 1993, H&H Classics is the longest continually trading specialist automotive auction house in the UK and Europe.

Managed and run by a highly professional team of passionate enthusiasts, H&H prides itself on delivering the highest levels of service to its buyers and sellers who are located all around the world.

The company is proud to have achieved world record prices for numerous classic motorcycles, road cars and competition cars during its 33-year history. The company has also been selected as the trusted auctioneer of many vehicles with royal or celebrity provenance including those from King Charles III, Queen Elizabeth II, Sir Stirling Moss and Sir Elton John.

During 2026, H&H will host auctions at four strategic locations in the UK, giving easy access to both buyers and sellers.

The company’s credentials are further underlined with its membership of The Society of Fine Art Auctioneers and Valuers (SOFAA). H&H director, Damian Jones, is also listed as a Spears 500 Trusted Adviser, the definitive resource for high and ultra-high net worth individuals.

To find out more about H&H Classics, its upcoming sales or for enquiries, please visit www.handh.co.uk.

Useful Links
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Pictures
For the full high-resolution image gallery which accompanies this release, please visit the following Dropbox