14th Jun, 2023 13:00

Imperial War Museum | Duxford, Cambridgeshire

 
  Lot 28
 

1974 Triumph Stag
Unrestored, low-mileage UK car with just 1 former keeper

Estimated at £18,000 - £22,000

Lot details

Registration No: GGC 351N
Chassis No: LD335130
MOT: May 2024

  • Originally delivered as a company director's car
  • In the hands of its second keeper since 1978
  • Less than 52,500 warranted miles
  • Never been restored and largely original
  • Original Service Book stamped by supplying Triumph dealer up to 40,000 miles

Introduced in June 1970, the Triumph Stag was conceived as a luxury convertible sportscar to rival the likes of the R107-series Mercedes-Benz SL. As such, it came equipped with electric windows, power-assisted rack and pinion steering, and servo-backed disc / drum brakes as standard. Based around a two-door monocoque bodyshell (stylist Giovanni Michelotti had physically shortened a pre-production Triumph 2000 saloon in order to fashion the initial prototype), the newcomer featured all-round independent suspension (McPherson strut front / semi-trailing arm rear) and a well laid-out 2+2 cabin. Neatly integrated, the substantial roll-over hoop that joined the B-pillars gained extra strength from a T-bar link to the windscreen frame. With some 145bhp and 167lbft of torque on tap from its bespoke 2997cc SOHC V8 engine, the model was reputedly capable of 120mph. Available with a choice of four-speed manual or three-speed automatic transmission, all but the earliest Stags benefited from both hard and soft-top roofs. Despite being in production for seven years, during which time 25,877 cars were made, a mere 9,500 or so are thought to have survived.

The remarkable Triumph Stag offered here was delivered by Cheam Motor Distributors Ltd to O & M Office Equipment on the 11th of October 1974 for use as a Company Car. Finished in the very seventies colour combination of Maple Brown with a Saddle Tan interior, this original UK-supplied car was fitted with a manual transmission with overdrive and came with a factory hardtop. For the first four years the car was serviced by Cheam Motors for its first owner, as evidenced by the service stamps in the official Passport to Service booklet, with the last one at just over 40,000 miles. In 1978 the second and, to this date, last registered keeper, who was a Stag Owners Club Coordinator, acquired the car and has looked after it meticulously ever since. With only 52,500 warranted miles on the odometer, the Stag still pleasingly retains not only the original delivery specifications but is still fully matching numbers with all the original body panels and interior trim. Over the years the original paint has been touched up in a few small places but apart from that, the car still sports the original paint it left the factory with and has never been welded. It also retains its original convertible hood which is still in very good condition, mostly due to the fact that the owner always took care to unzip the rear window when folding the hood and mostly kept the hardtop fitted. The car was kept garaged while in the second owner’s custodianship and was Waxoyled every year. According to John, of Stag Servicing Dorking, the car has been very well looked after all its life and has just recently been fitted with a new water pump, alternator and starter motor. All the original items are also still kept with the car. In May 2023, it also received a clutch master cylinder oil service and carburettor balancing and tune-up by specialist Stagbay. Offered with a fresh MOT with no advisories, a sheaf of invoices, old MOTs, substantiating the mileage, the dealer-stamped Passport to Service booklet, the original owner’s handbook and the current V5C Registration Document, this is a car for the true Stag collector.

For more information, please contact:
Julian Pinkster
julian.pinkster@handh.co.uk
07889 223 904

 

Auction: Imperial War Museum | Duxford, Cambridgeshire, 14th Jun, 2023

Established in 1993, H&H has sold some of the world's most significant motorcars and motorcycles over the past 30 years. Trusted by over 75,000 clients worldwide, we are the longest established auction house of our kind in Europe and the only one owned and managed by its employees. 

An auction of classic, collector and performance motorcars to be held at the iconic and visually stunning Imperial War Museum, Duxford. Cambridgeshire. 

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Bidding will take place live at the venue, online via our website, by telephone and commission. 

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Tuesday 13th June 2023 from 12pm to 6pm
Wednesday 14th June 2023 from 9am

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