A Very Rare 1908 Michelin Tyres 'With Compliments' Badge (English Text)
Lot details
Features Monsieur Bibendum in his very earliest guise (as he originally featured on the 1898 poster) showing him offering a toast to his scrawny competitors with a glass full of road hazards. It was in 1908, when Michelin first gave this cigar smoking character the name "Bibendum" that this promotional badge was put into production. The badge was offered to important customers of the time and is marked 'With Bibendum's Compliments'. Pin to reverse side is missing, otherwise the badge is offered in good original condition. A very sought after piece of Michelin Tyres ephemera.
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