'Michelin Tyres - With Compliments' Pin Badge, 1908 (French Text)
Lot 106
'Michelin Tyres - With Compliments' Pin Badge, 1908 (French Text)
Sold for £225
(including buyers premium)
Lot details
Features Monsieur Bibendum in his very earliest guise (as he originally featured on his debut 1898 advertising poster); it shows him offering a toast to his inferior competitors with a glass full of road hazards; it was in 1908 that this cigar smoking company mascot was given the name Bibendum and this badge was put into production, with either English or French text. The badge was offered to important customers of the time and few have survived. Offered in good original condition, save for light tarnishing. Pin to reverse side is missing but could be replaced at the new owner's discretion. 3cm diameter.
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